Kovelamudi Raghavendra Rao is an Indian film director, screenwriter, choreographer, and producer known primarily for his work in Telugu cinema, besides a few Hindi film and Kannada films. Over a career spanning more than four decades, he has directed over a hundred films across various genres, including romantic dramas, romantic comedies, fantasies, melodramas, action thrillers, and biographical dramas. He has received numerous accolades, including the National Film Award, ten state Nandi Awards and ten Filmfare Awards South.